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Artificial Intelligence

How AI is Rewriting the Future of Marketing and Sales: Using LLMs Properly, Ethically, and Legally

October 12, 2023 / Artificial Intelligence / AI, Artificial Intelligence, ChatGPT, Content Marketing, Email Campaign, Law Firm, Law Journal Newsletters, Legal, Legal Tech, Legaltech News, Marketing, Marketing Strategy, Sales, Sales Enablement, Sales Training, Social Media, Thought Leadership

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Business Development

How to Use a Client Persona to Develop a Content Strategy

October 8, 2023 / Business Development / Business Development, Client Success, Content Marketing, Law Firm, Legal, Legal Business World, Marketing Strategy

Business Development

How to Develop a Client Persona

July 24, 2023 / Business Development / Business Development, Client Success, Content Marketing, Law Firm, Legal, Legal Business World, Marketing Strategy

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