Real Client Personas

B2B tech startups often struggle to properly identify target clients, understand their needs, and communicate effectively with them. 

At RPC Strategies, we create tailored Ideal Client Profiles (ICPs) that focus on real prospects. This approach ensures that your thought leadership content resonates with prospects, elevates brand awareness, and drives high-quality leads your way.

Our Process Includes:

3 Customized ICPs (with real prospects)

• • Demographics, Company Size, Personality, Communication Preferences, Sources of Information, Business Goals, Business Success, Purchasing Role, Pain Points, Objections
  • Individual ICP cards
  • Common traits summary

Our experts then take the time to use the knowledge gained from the ICP surveys to develop a clear and effective three-part content strategy focused on your best thought leadership campaign.

Add a 6-month targeted Content Strategy (upcharge):

• • Organizational (Mission Statement, Marketing Guarantee, Marketing Values)
  • Product (Announcements, Case Studies, Data Sheets,  Brochures)
  • Industry (Blog & Byline Articles, Podcasts/Vlogs, Webinars, White Papers)

Ignite Your Marketing Message

Make sure your target audience hears your message, loud and clear, with our exclusive Real Client Personas.  Schedule a meeting with RPC Strategies, LLC today, and let’s discuss how we can help you!