Your sales team doesn’t need more leads—they need better ones.
Overview for Legal Tech, Law Firms & B2B Pros:
In this episode of The Marketing Phoenix Podcast, digital marketing specialist Melissa “Rogo” Rogozinski explains how a strategic approach to lead generation can drive real pipeline growth for B2B companies, law firms, and legal tech brands.
Melissa shares a compelling case study of a legal tech startup that boosted qualified leads by 25% by focusing on growth marketing essentials—like prioritizing quality over quantity, creating valuable content, and enabling sales with the right tools.
Whether you’re in legal services or B2B SaaS, this episode offers a practical guide to help your marketing and sales teams work together more effectively.
What You’ll Learn:
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Why chasing more leads often results in wasted time—and how to focus on the right ones
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The difference between Marketing Qualified Leads (MQLs) and Sales Qualified Leads (SQLs)
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How to use webinars, demos, and downloadable content to attract high-quality prospects
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How a digital marketing specialist builds trust through content that solves real problems
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A legal tech case study: 25% increase in qualified leads using a clear go to market strategy
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How to set your sales team up for success with targeted follow-up and lead qualification
Key Insights:
Lead generation works best when it’s part of a bigger, strategic picture. A strong go to market strategy combines targeted content, audience insights, and lead scoring to help your sales team spend less time chasing and more time closing.
Melissa’s story of a legal tech client proves it: With thoughtful brand messaging, consistent content, and a well-timed event campaign, they didn’t just attract more leads—they attracted the right ones. That shift led to more efficient sales conversations and measurable growth.
Final Thoughts:
Effective lead generation is about working smarter, not harder. When your marketing team delivers qualified leads and your sales team is equipped to close, you build momentum that drives real business results.
Tune in to the full episode to learn how to connect, create, and convert—with confidence.