One of the most consistent challenges in B2B demand generation is the disconnect between sales and marketing. Lack of Sales and Marketing alignment leads to wasted leads, broken revenue forecasts, and tougher client acquisition.
In this Marketing Phoenix Podcast episode, host Melissa “Rogo” Rogozinski interviews George Farrall, Managing Partner at Compass Business Advisors, about what marketing should feed sales. From refining messaging to building better lead management and CRM systems, they reveal the foundations of a growth marketing strategy that attracts investors and drives sustainable revenue.
Why It Matters for Legal Tech, Law Firms, and B2B Leaders
For legal tech and law firm professionals, client acquisition cycles are long and complex. Farrall explains how aligning sales and marketing, improving CRM workflows, and creating consistent messages can shorten cycles. This can also increase a company’s value. For B2B tech marketing teams, the conversation highlights how true demand generation extends far beyond lead capture.
What You’ll Learn:
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Why Sales and Marketing alignment is critical for growth
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How to fix MQL-to-SQL handoffs to improve client acquisition
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Where lead management and CRM workflows often fail
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How trusted-advisor messaging builds stronger buyer relationships
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Why a growth marketing strategy drives valuation and scalability
When sales and marketing work together on shared goals, they create consistent processes and client-focused messages. This helps businesses improve conversion rates, gain investor trust, and achieve long-term growth.