Your team has a solid vision. You’re investing in campaigns, tools, and people—but your sales team isn’t closing, your leads go cold, and your marketing efforts feel scattered. If this sounds familiar, you’re not alone—and this episode of The Marketing Phoenix Podcast offers the clarity you need.
Overview:
In today’s legal tech and B2B landscape, marketing and sales alignment isn’t optional—it’s essential. Melissa “Rogo” Rogozinski outlines seven critical breakdowns that sabotage marketing performance and revenue growth, from tech stack issues to unclear messaging.
This episode is packed with practical strategies for law firms, legal vendors, and B2B teams ready to build a results-driven go to market strategy. Whether you’re struggling with lead tracking, creating content that resonates, or aligning your internal teams, this conversation delivers a framework to get back on track.
What You’ll Learn:
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The 7 most common barriers to marketing and sales alignment
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Why your CRM and content tools must work together for lead tracking
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How to position content around client pain points, not product features
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What makes a b2b content marketing strategy truly effective
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How internal collaboration across marketing, sales, and client success can multiply results
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Why patience, process, and consistency drive long-term growth
Ready to build smarter systems and scale sustainably? Start by realigning your teams—listen to the episode now.