Too many firms sit on mountains of marketing data without knowing how to convert it into revenue. The gap between marketing insights and business development leaves sales pipelines weak, inconsistent, or worse—empty.
Overview:
In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski speaks with Melissa Ballesteros—AI adoption trainer, Microsoft Copilot expert, and community builder—about how to leverage sales performance management, marketing intelligence, and consultative selling to strengthen your business development efforts.
For legal tech companies, law firms, and B2B professionals, this discussion shows how AI workflow automation can help teams. It allows them to go beyond just “having data” and achieve real business results. Ballesteros emphasizes that adoption is not just about the tool—it’s about people, processes, and community.
What You’ll Learn:
-
Why leadership buy-in is the first step to AI adoption
-
How to align AI tools with your mission and vision
-
Ways AI workflow automation streamlines marketing and sales processes
-
How community drives consultative selling and adoption success
-
Practical examples of Copilot and other AI tools supporting sales performance management
By the end of this episode, you will have a clearer way to build a growth marketing strategy. This strategy will collect data and use it to achieve real business results.