In this episode, Melissa “Rogo” Rogozinski shares the tools and tactics that every digital marketing specialist should know. These skills help generate and track leads effectively. From CRM best practices to building value-driven lead magnets, this episode is packed with actionable advice.
What You’ll Learn in This Episode:
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CRM + Automation Tools:
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Why your CRM is your best friend in lead generation—and how to automate repetitive tasks like follow-ups, lead scoring, and notifications.
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Lead Magnets That Work:
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Discover how to create simple, high-value offers like webinars or personalized demos that encourage prospects to raise their hand.
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Content That Converts:
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It’s not about volume—it’s about relevance. Learn how to build content that aligns with your ideal buyer’s goals and pain points.
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Strategic Social Media:
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Learn how to turn engagement into leads using LinkedIn and other platforms with smart targeting, clear CTAs, and tracking.
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Face-to-Face Lead Capture:
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Get tips on using webinars, conferences, and live events to gather highly qualified leads—and how to follow up fast.
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Measure What Matters:
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Go beyond vanity metrics. Track conversion rates from MQL to SQL, and refine your strategy based on real performance data.
Lead generation isn’t about chasing every opportunity—it’s about creating the right environment for leads to come to you, and then tracking them efficiently through your sales funnel. Done right, this system can become your competitive edge.