In the noisy world of B2B growth marketing, refreshing your brand isn’t optional—it’s essential. But a successful rebrand takes more than high quality new visuals. The first step is aligning your story, tools, and strategy with your future goals.
In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski shares a powerful rebranding case study from a legal tech company that needed more than a facelift. They needed a transformation that matched their growth ambitions and helped them thrive in a virtual-first world, and with the help of our digital marketing specialists they got it.
The Challenge
This wasn’t a one-and-done logo redesign. The client needed an all-in-one solution that respected their brand heritage but also positioned them for digital growth. With competitors leaning into thought leadership, the stakes were high to develop a digital marketing strategy that could elevate their brand without draining internal resources.
The Solution
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A new logo that symbolized trust and integrity
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A refined color palette to evoke confidence and calm
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Redesigned websites with automation and conversion in mind
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Buyer personas to focus their messaging
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A high-performing content and campaign strategy
The Results
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28.5% average email open rate
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206% increase in LinkedIn impressions
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624% increase in Twitter impressions
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Over 100+ pieces of persona-targeted content
This rebrand didn’t just look good—it worked. And it’s proof that with the right creative marketing strategy, your brand can become your most valuable growth tool.
What You’ll Learn:
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Why a brand is more than its visuals
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How buyer personas fuel effective content
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Tools and strategies that scale with your business
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Tips for measuring brand success with real data
Ready to rethink your brand? Start with your audience and build from there.