In the latest episode of The Marketing Phoenix Podcast, host Melissa “Rogo” Rogozinski tackles one of the most overlooked but critical aspects of any growth marketing strategy: how to create brand awareness that actually works.
For legal tech companies, law firms, and B2B service providers, brand awareness goes far beyond name recognition. It’s about cultivating trust, creating emotional resonance, and staying top-of-mind throughout a long and complex buyer’s journey.
Brand Awareness: More Than Just Recognition
B2B buyers are inundated with options. To stand out, your brand needs to create connection—not just content. That means telling stories that resonate, showing up consistently across channels, and putting a real face behind your message.
Whether you’re working with email marketing firms or building in-house, the secret to strong brand awareness is integration: combining the right content, platforms, and measurement tools.
What You’ll Learn from This Episode
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Why emotional connection builds better brand recall
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How to create engaging content that supports growth marketing goals
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The role of SEO, video, and social proof in brand visibility
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How to position yourself as a thought leader offline
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Which KPIs to track when measuring brand sentiment and engagement
Melissa also offers encouragement for those nervous about video content—reminding us that “your message must be louder than your fear.”
If you’re a B2B company ready to be recognized and trusted, this episode is a must-listen. Tune in and start building a brand that doesn’t just exist—it thrives.