LinkedIn has more than 1 billion users and continues to grow as the top platform for professional networking—especially in B2B industries like legal tech, SaaS, and consulting. But are you using it to its full potential?
In this episode of The Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski unpacks her proven strategy for turning LinkedIn into a consistent lead generator for B2B companies. If you’re short on time and tired of cold calling, this 15–20 minute a day strategy is your answer.
Why LinkedIn Works for B2B
Unlike other platforms, LinkedIn users come with intent—they’re looking to connect, collaborate, and grow. That’s a massive opportunity to build credibility, provide value, and reach decision-makers without ever leaving your desk.
What You’ll Learn in This Episode
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How to clearly define your target client and use LinkedIn filters to find them
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Why your profile isn’t just a résumé – it’s your first impression
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What kind of content builds trust and attracts ideal clients
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The right way to approach new connections (hint: no copy-paste intros)
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How to follow up using LinkedIn analytics to drive conversations
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Why patience and consistency turn LinkedIn into your #1 growth channel
Melissa reminds us that growth on LinkedIn isn’t about selling—it’s about building genuine relationships with people who value your expertise. Start with service, lead with insight, and the sales will follow.