Tim Berners-Lee once said, “It’s hard to imagine the power you will have with so much data available.” At RPC Strategies, we believe this quote captures the essence of modern marketing practices very well.
In this episode of the Marketing Phoenix Podcast, Melissa “Rogo” Rogozinski shares a clear plan. She explains how to align marketing with sales using six key data pillars. These pillars are website authority, Google Analytics, social media performance, email engagement, digital ads, and CRM lead scoring.
Why it matters for legal tech and B2B teams:
If your marketing team isn’t tracking meaningful KPIs or handing off engaged leads to sales, your growth potential is being throttled. These six tools empower revenue teams to focus on what’s working, cut what’s not, and improve close rates across the board.
What You’ll Learn:
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How Domain Authority impacts your Google rankings—and how to improve it
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What Google Analytics reveals about your audience’s behavior
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Why social media is about engagement, not follower counts
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How email KPIs help prioritize sales follow-up
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Which campaign metrics matter most for B2B lead generation
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How CRM lead scoring drives sales efficiency
When marketing and sales teams are aligned by data, the entire business wins. Tune in and take the first step toward smarter, more strategic revenue operations.